Winter 2012

Issue 113:4

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In this Issue:

Tree Farms on Display: Presenting Industrial Forests to the Public on the Pacific Northwest, 1941–1960

by Emily K. Brock

The Northwest timber industry faced growing public dismay during the 1940s over the impact of clear-cutting practices on private forest lands, prompting lumber companies to coordinate a comprehensive public relations campaign. Along with producing promotional materials championing logging as an essential regional economic enterprise, the companies invested in planting tree farms on harvested lands. Not only did tree farms help regenerate private timberlands cleared by logging and fire, they also provided visible evidence of the industry’s commitment to responsible environmentalism. By inviting the public onto private timberlands and engaging them in the planting of tree farms, the timber industry was able to foster a sense of transparency and communal stewardship. Historian Emily Brock documents the industry’s public relations efforts and invites readers to consider the ecological significance of tree farms, particularly those that now hold mature Douglas fir.

Bringing “good Jargon” to Light: The New Chinuk Wawa Dictionary of the Confederated Tribes of Grand Ronde, Oregon

by Henry Zenk

Drawing on the proficiency of native speakers of Chinuk Wawa, educators, and regional linguists, the Confederated Tribes of Grand Ronde published a Chinuk Wawa dictionary that both preserves the language and provides insight into the generational significance of its endurance. Linguist Henry Zenk relates his experience contributing toThe New Chinuk Wawa Dictionaryand describes the important familial relationships within the Grand Ronde community — past and present — that made the project possible.

Tom McCall and the Language of Memory

by Brent Walth

Adapted from a speech for the Mark O. Hatfield Distinguished Historians Forum series, biographer Brent Walth examines the oratorical skills of Oregon governor Tom McCall. Remembered for his groundbreaking environmental legislation, including the Bottle Bill (1972) and the creation of statewide land-use planning (1973), McCall used his ability to tell a compelling story to present and promote his agenda to the public. Walth dissects the literary structure of McCall’s speeches, including his use of alliteration and metaphor, as a way to understand the governor’s political successes as part of the larger Oregon narrative — a narrative largely of McCall’s making.

History: Made by You: A New Approach from the Southern Oregon Historical Society

by Amy Drake and Allison Weiss

Faced with severe budget cuts and a lack of space, the Southern Oregon Historical Society (SOHS) created an innovative traveling exhibit program called History: Made by You. Based on the concept of “shared authority” — the idea that history is made more accessible and relevant when experts partner with members of the community to create public programs — the program relies on public involvement. Two of the project developers, Amy Drake and Allison Weiss, describe the exhibit process in detail by focusing on a recent traveling installation on bicycle culture in Jackson County. They explain how community partnerships have shaped their professional understanding of the relationship between museums and the public, and how those relationships helped them broaden the definitions of museum and audience to include people stumbling across exhibits in public spaces.